Profitable small-budget advertising.
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Profitable small-budget advertising.

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Published by Business Publications .
Written in English

Book details:

Edition Notes

Series"Advertisers Weekly". Marketing books
The Physical Object
Number of Pages197
ID Numbers
Open LibraryOL19059782M

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I want to share the approach I developed in creating a niche print publishing house on a small budget and making it profitable within 6 months. And while this article discusses print publishing, the principles I outline here apply to digital publishing as well. Use Facebook Advertising. With more than three million businesses advertising of Facebook, this method of marketing is a practice no small business can afford to ignore. Facebook advertising excels at target marketing, so you’ll need to have defined your target market before setting up Facebook advertising. Online advertising can seem out-of-reach for some small businesses but the truth is, if done correctly, that doesn’t have to be the case. When creating pay-per-click ad campaigns, the advertiser determines the daily budget spent and that can be as small as needed.   Instead I would advise the business owner to think about the brand, the outcome or result wanted and what are all the options to get that result. There are tons of free or low cost ways to market. Most of us start out with a very small budget. The best advertising is still always a referral. At my salon we like to reward clients who refer friends.